This provision applies to every form of advertising for residential real estate including classified ads, display ads, inserts, brochures, direct mailings, radio or television ads, MLS listings, Internet ads, posters, billboards, application forms, church bulletins, postings on bulletin boards, signs, videos, and verbal statements. This includes newspapers, magazines, multiple listing services, homes magazines, advertising agencies, real estate brokers and other professionals, property management companies, and all of their clients. This legal prohibition applies to anyone who plays any role in the “making, printing, or publishing” of real estate advertising. o make, print, or publish, or cause to be made, printed or published any notice, statement, or advertisement, with respect to the sale or rental of a dwelling that indicates any preference, limitation, or discrimination based on race, color, religion, sex, handicap, familial status, or national origin, or an intention to make any such preference, limitation, or discrimination.” With respect to real estate advertising, § 3604(c) of the Fair Housing Act of 1968 provides that “It shall be unlawful. It shall be unlawful to make, print, or publish, or cause to be made, printed, or published, any notice, statement, or advertisement with respect to the sale or rental of a dwelling that indicates any preference, limitation, or discrimination based upon race, color, religion, sex, handicap, familial status, or national origin, or an intention to make any such preference, limitation, or discrimination. GMAR Member Charitable and Community EventsįAIR HOUSING ADVERTISING: FOR SALE OR FOR RENT.GMAR marks the 50th Anniversary of the Fair Housing Act.
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